SEO is the best thing that has happened to websites since the beginning of the internet era. It helps small businesses, e-commerce websites, and everybody to build fast, useful, and user-friendly websites that search engines will adore ranking them higher. A good and effective SEO strategy helps websites bring more qualified potential customers and eventually increases conversion rates which are crucial in the case of e-commerce.
Due to all benefits directly connected to the technical setting and good optimization, SEO also helps in building your brand’s awareness, since users are more likely to trust websites that are on the first page of the search engines result pages: in fact, more than 80% of users don’t go further than a first page.
When you’re running an e-commerce website or you’re a small business owner, good optimization is crucial for profit – your investment must result in the best results and competition must be bypassed.
Here are some of the top SEO tips for guaranteed profitability…
1. Keyword Research
If you are about to carry into effect the SEO optimization strategy, don’t do it without first searching for keywords that are relevant to your product or service.
Keywords are crucial for understanding what the internet users and your potential customers are typing in search engines when they want to find products like yours. Besides keywords, you can also find a competition for those keywords, how often it’s searched, etc.
For example, if you have an organic cosmetic e-shop, make a research and see what are common keywords that your targeted group is using when searching for products. According to researchers, see which keywords have medium and low competition, and which ones have the highest search volume, and you’ll have a general idea of how much you can bring to your website.
2. Use Your Keywords Both in Content and Metadata
When you choose the perfect keywords, it’s time to implement those keywords everywhere: in the title tag, description tag, titles, and content of your website. The use of metadata on web pages can be very important, so you can understand why keywords are crucial both in content and metadata because it contains descriptions of the page’s contents, as well as keywords linked to it. Usually, metadata is displayed in search results by search engines, making it very important because it can determine whether a user decides to visit the site or not.
3. Business Directories Still Have Value
If you’re an SEO expert you’re already familiar with the huge benefits that make listing your business. Online business directories not just a smart idea, but a basic step of online marketing today. Online business directories, such as Google my Business, Yelp, Bing Places, Apple Maps Connect, Foursquare can help you a lot. Submitting your business to these services allows you to show up when potential customers are in your area while doing research using navigation apps.
4. Build Quality Backlinks
Backlinks are links from a page on one website to another, so basically from other websites that link to your website. If someone links to your website, then you have a backlink from them. If you link to another website, they’ll have a backlink from you.
There are different methods for acquiring backlinks, like making directory listings, guest blogging, and contributing to various forums. Why are backlinks important?
Because they directly help with three main things:
- Rankings – Search engines like see backlinks as proves of confidence
- Discoverability – Search engines find new content by searching pages they already know about to check for new links. Search engines like Google revisit popular pages more than unpopular ones, and your content would be faster discovered if you get backlinks from popular pages.
- Traffic – The point of backlinks is to navigate people to useful resources. So, backlinks are clickable. When someone clicks on a link to your website, you get traffic – more traffic means more potential conversion.
5. Social Media Is Everything
Social media platforms like Facebook, Instagram, Pinterest, Twitter, YouTube, and LinkedIn are really relevant today and you need to update them regularly. Some channels may be more relevant to your website and business than others, but benefits are obvious. People adore social media and good presence and quality content can bring them easily to your website and make them loyal customers. Also, let’s get back to point 4: social media also creates strong backlinks to your website and allows you to easily communicate with your customers. Shares on social media today compared with traditional mouth-to-mouth marketing.
6. Use Google Analytics to Track Your Results
Google Analytics is a super-usable tool to measure every piece of content and then evaluate engagement. Track patterns, and follow steps that work, and change the ones that don’t. Search engines made customers more perceptive than ever. Some research says that over 75 percent of all of us research products online before purchasing. Just think about how many times you’ve searched for something and chosen one from the few ones that Google showed you in search results. It can show you really precisely what time of the day the website has the most traffic, do your customers using mobile or desktop, how long they stay on the website, etc. But, before you start to measure all parameters, make sure your hosting provider is doing its part of the job.
Uptime is very important both for analytics both for customers themselves because if the site doesn’t respond, they’ll abandon it and go to another. Hostinger has the best uptime guaranteed, and you can read the reviews about the tool here. Sometimes it’s not about your website, it’s about technical issues you don’t see at first glance so you need to be updated with all factors that can possibly impact potential conversions. Once the customer is gone, it’s probably never coming back. That’s why SEO is important – it’s not just about online presence, it’s about customer’s psychology.
7. Work on Your Content
Content must be updated regularly. And not just quantitatively – keeping your website fresh includes following the latest trends in writing, copywriting, social media, etc. The better your content is, the better are the chances of your website being on Google having a good ranking. If you’re running an online flower shop, it’s not enough just to have images of stunning flower arrangements and bouquet – integrating various content like blogs, articles and editorials will make your website more attractive and more visible to customers.
Optimizing SEO to see top results can’t be something you can do overnight. Instead of impatience, make research by yourself, learn every day, and implement the best SEO practices in your work so you can expect the best results.